Embedded Finance

March 10/Bowie, TX: Legend Bank, a community bank with a strategic focus in sponsor banking and value-aligned financial solutions, announces a partnership with Fufild, an app-based marketplace designed to help employers tackle challenges in recruiting, retention, and company culture. Fufild gives employees the freedom to choose subscriptions and services that they love and can use every day – which means helping them stay happy, healthy, refreshed, and motivated.

This collaboration will leverage Legend Bank’s modern technology platform to support Fufild with embedded payment orchestration and ledgering capabilities. By integrating with a cloud-based, API-forward platform, Fufild is positioned for future success and scalability.

Jared Robinson, SVP, Director of Fintech remarked "At Legend Bank, we believe in driving innovation and supporting businesses in the next era of financial services, and we couldn’t ask for a better partner than Fufild. Their visionary leadership, Care-First mindset, and core values are directly aligned with ours, and their product is top-notch and truly a greenfield market. Being able to serve companies that will impact lives for the better is what drives us forward, and that is exactly what Fufild has built.”

“Partnering with Legend Bank was a key decision for us in preparing for our future growth” remarked Joel Legg, CTO of Fufild. “One of the things we appreciate about Legend Bank is they are a values-driven community bank that is also leveraging modern technology. This, combined with their constant service is what excites us about building upon their infrastructure to support our growing needs.” 

About Legend Bank, N.A.:

Legend Bank, N.A. has 13 locations throughout North Texas with total assets of over $1.1 billion. Legend Bank serves the people and businesses in and around Bowie, Alvord, Decatur, Henrietta, Wichita Falls, Nocona, Whitesboro, Sherman, Bonham, Cooper, Whitewright, Fort Worth and North Richland Hills and is one of the largest cattle lenders in North Texas. Legend Bank has proudly served its communities for 134 years and remains focused on their mission to enrich the lives of their stakeholders by providing Legendary financial services and resources. Additionally, Legend Bank brings its community-first mindset into modern financial services with their robust infrastructure, supporting fintechs, software companies, and more. Find out more at www.integratelegend.bank.   

About Fufild, Inc.:

Fufild is revolutionizing employee retention and engagement through its PersonalFulfillment-as-a-Service™(PFaaS) platform. Rooted in a Care-First philosophy, Fufild helps employers attract and retain top talent by empowering employees with the ability to choose from curated subscriptions and services that enhance their well-being (whole life), enjoyment, convenience, and personal growth. By prioritizing employee fulfillment beyond the paycheck, Fufild fosters stronger workplace cultures, improves retention, employee engagement, and transforms the employer-employee relationship. More information about Fufild is available at www.fufild.com.