This Digital Privacy and Cookies Policy (“Policy”) describes how Legend Bank (“Legend”, “Bank,” “we,” “our,” or “us”) collects, uses, and protects information obtained through our website located at www.legend.bank and any related online services (collectively, the “Site”).  This Policy applies only to information collected through the Site. It does not replace or modify Legend’s consumer privacy notice provided pursuant to the Gramm-Leach-Bliley Act and applicable federal or state regulations.

Overview
The Site uses cookies and similar tracking technologies to improve functionality, understand how visitors use our site, and supports advertising and marketing efforts. By using the Site, you consent to the use of cookies and similar technologies as described in this policy.  Legend maintains administrative, technical, and physical safeguards designed to protect information collected through the Site.

What Are Cookies and Similar Technologies?
Cookies are small text files placed on your device when you visit a website. They help enable core site functionality, remember preferences, understand site usage, and support analytics and advertising.

Types of Cookies We Use
We use essential cookies for security, Site functionality, analytics cookies to understand usage, and advertising cookies to deliver relevant advertisements and preferences.

Third-Party Data Collection
Third parties such as analytics providers and advertising networks may collect information about your browsing activity across websites.  Information collected through analytics providers is generally aggregated and used solely to improve the functionality and performance of the Site.

Use of Information for Targeted Advertising and Compliance
Collected information may be used for interest-based or targeted advertising.  Legend does not sell personal information obtained through the Site.  Legend may disclose collected information to comply with (i) applicable law; (ii) regulatory requirements; (iii) court orders or legal process; or (iv) requests from government authorities.  Legend may not be able to advise you of any such disclosure due to legal or regulatory reasons.

Google Analytics and Google Signals
We may use Google Analytics, including Google Signals. If enabled, Google may associate site activity with your Google account when signed in and ad personalization is enabled. We do not receive personally identifiable information.

Use of Pixels

Pixels and Similar Tracking Technologies
We may use pixels and similar tracking technologies to support website analytics, performance measurement, and interest-based advertising. Pixels are small pieces of code placed on a website that allow Legend Bank and its service providers to collect information about how visitors interact with our website and online services.

Pixels We Use
We may use pixels and similar technologies provided by Google (including Google Analytics and Google Ads), Meta Platforms, Inc. (including Facebook and Instagram), and other third-party programmatic advertising and analytics providers. Each provider supplies its own version of a tracking pixel, which functions in a similar manner.

How Pixels Function
Once a pixel is installed, it may collect information when a user visits any page on which the pixel is present. For example, if a page includes an advertising or analytics pixel, the pixel may record a visit to that page regardless of how the user arrived, including through paid advertising, organic search results, or direct traffic.

Information Collected Through Pixels
Depending on configuration and provider, pixel-based technologies may collect information such as pages visited, links clicked, device and browser type, general location data, and interactions with advertisements or site content. This information is generally aggregated or pseudonymous and is used to measure site performance, evaluate advertising effectiveness, improve functionality, and support interest-based or contextual advertising. Legend Bank does not sell personal information collected through its website.

Consumer Choices
Visitors may manage or limit certain non-essential cookies and tracking technologies through browser settings, the ‘Do Not Sell or Share My Personal Information’ preference available on our website and opt-out tools offered by advertising and analytics providers. Preferences do not affect cookies and technologies necessary for website operation, security, fraud prevention, or compliance with legal obligations.

Your Choices and Opt-Out Options
You may manage cookies through your browser settings. You may opt out of interest-based advertising via the Network Advertising Initiative and Digital Advertising Alliance. You may opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on on your device(s).

 Biometric Information Notice (Texas Residents)
We do not collect biometric identifiers unless permitted by law. If we collect biometric identifiers for a commercial purpose, we will:

• Inform individuals before the biometric identifier is captured
• Obtain the individual’s consent prior to collection
• Use the biometric identifier only for the disclosed purpose
• Protect biometric information using reasonable care
• Destroy biometric identifiers within a reasonable time after the purpose for collection has expired

We do not sell, lease, or otherwise disclose biometric identifiers except as permitted by Texas law.

 Use of Artificial Intelligence Systems
We may use artificial intelligence (“AI”) systems to support website operations, analytics, customer interactions, security, fraud prevention, or content optimization.

We do not use AI systems to unlawfully discriminate, manipulate behavior in a harmful manner, or engage in practices prohibited under Texas law.

To the extent AI systems process personal data, such processing is subject to applicable privacy and data protection laws, including the Texas Data Privacy and Security Act.

Biometric data used solely for the development, training, or evaluation of AI systems is not used to uniquely identify individuals unless permitted by law.

Updates to This Policy
This policy may be updated periodically. Updates will be posted on the Site with an updated effective date.

Contact Information
For questions, contact us at [email protected].